Copy, content, words. Whatever you call it, it takes many forms. It is also vital to your brand and your customer/user relationship, engagement, and bottom line—no matter how many times overworked and burned out designers tell you it’s just an afterthought.
Read some of my examples below. Scroll to find traditional ad and product copy, longer-form pieces, a technical piece, and even website content and web content refreshes.
Ad Copy
External
Website Content
… A site for ants?! No, no, friends; click the image to view howmobileworks.com, an educational site for a general audience that explains the ins and outs of 5G technology. The site averaged 300 daily organic visits during my three-year reign as site manager. Not bad for a net-zero marketing push.
Website Content Refresh
The Master Builders Association of King and Snohomish Counties is the largest and oldest homebuilders association in the country. I gave them a look and feel that reflects their standing. Post-refresh, conversions rose some 60% and overall site traffic increased by a massive 400%. See the site for real at mbaks.com.
Longform Copy
How do you define a tagline of being “The best in the world at connecting customers to their world?” You go to the source; in this case, T-Mobile’s field engineering teams that make the network work. I led the ideation and management of this campaign centered around Super Bowl XVII in Glendale, AZ. The article became a top-3 most-read post internally at
T-Mobile (including CEO postings) and was the cornerstone piece for a spotlight campaign that defined our technology comms teams’ year.
Cam Poague 