The best SEO is good content. And it’s not for search engines, it’s for users. Information-rich, practical pages and people-friendly keywords should be used pragmatically, driven by analytics.
When I worked as an SEO specialist at ADP Cobalt (now CDK Global), I was in charge of 50-plus GM dealership sites across the country. Auto dealerships are highly competitive with one another, and the difference between a top result and second place could potentially mean the loss of a sale. Using geo-specific data and by talking with owners and getting to know both their and their customers’ needs, I drove nearly every site to the top of organic search engine results using data-defined and highly targeted keywords along with original and intuitive content.